Skin after 45

5 reasons your skin looks older than you feel after 45 (and the 30-second step that fixes it)

If your neck, your jawline or your "tired" skin has changed faster than you expected, you're not imagining it. Here's what's actually going on, and the one step women are adding to their routine to reverse it.

From the Ave 18 team · 4 min read
1

Your collagen took a hit nobody warned you about

~30%
of skin's collagen can be lost in the first five years of menopause.
Source: American Academy of Dermatology

If your moisturizer suddenly "stopped working" in your late 40s, this is usually why. The jar didn't change. The skin underneath it did. That's when the jawline starts to look softer in photos and lines stop fading when you stop smiling.

How Ave 18 helps: It pairs NAD+ and EGF with collagen extract in a lightweight serum, for skin that looks firmer and plumper. It's made for the skin you have now, not the skin you had at 30.
2

Your neck has been skipped for 20 years

Think about your morning routine. Cleanser, serum, eye cream, moisturizer, SPF. Now think about how much of that ends up on your neck. For most of us, it's nothing.

That's a problem, because neck skin is thinner than the skin on your face and has fewer oil glands. It dries out faster. It gets folded every time you look down at your phone. So it often shows age first, even when your face still looks great.

How Ave 18 helps: It's one serum made for your face and neck together. Two drops on your face, one on your neck, swept up from collarbone to jaw. No separate "neck cream" to buy.
3

Your skin isn't old. It's tired.

50% Less NAD+
By the time you reach middle age, NAD+ levels in your skin cells decrease by 40% to 50%.
Tara Vasquez - Licensed Skin Therapist

Eight hours of sleep and you still look exhausted in photos? You're not alone. Part of the story is energy.

NAD+ is known as the anti-aging molecule it is what your cells use for energy, and levels drop as we age. It's why NAD+ went from longevity clinics to supplement shelves. Now it's in skincare too. To be honest, research on NAD+ in skincare is still early. What women notice first is how their skin looks and feels: More firm, more bounce, more glow.

How Ave 18 helps: NAD+ is the first active on the label, so tired, flat skin looks rested and bright. It's a light gel that absorbs in seconds and wears well under makeup.
Revitalize Your Skin
4

Your routine got too complicated to keep up with

Six products for your face. A different cream for your eyes. Maybe a neck cream you bought once and forgot. Most of us don't need more steps. We need the right one, used every day.

How Ave 18 helps: One serum, face and neck, morning and night, before your moisturizer. Thirty seconds. That's the whole change.
5

You can try it without the risk

Firming-looking results take time, so a 30-day trial isn't enough. Ave 18 gives you 60 days. Use it twice a day. If you don't love how your skin looks, email us for a full refund.

What's inside

NAD+
The anti-aging molecule, for skin that looks recharged and resilient.
EGF
A skin-identical peptide for smoother, fresher-looking skin.
Collagen extract
For a plumper, bouncier look from the first use.
Copper Peptide + Syn-Col
The firming pair for skin thats losing its lift.
Adenosine + Niacinamide
Soften out the look of wrinkles and even out tone.
Ecotine + Glutathione
Antioxidant protection for stressed, sensitive skin.
Hyaluronic Acid
Instant plumpness and all-day hydration.

How to use

  1. Morning and night, after cleansing.
  2. 2 drops on your face, 1 drop on your neck.
  3. Sweep upward from collarbone to jaw, then moisturize. SPF in the morning.

What to expect

Day 1
Skin looks plumper and dewier
Weeks 2–4
Smoother texture, more glow
Weeks 6–8
Firmer-looking jaw and neck, softer-looking lines

Questions women ask

Can I really use it on my neck?

Yes. It's made for face and neck together.

Does it work with my retinol or vitamin C?

Yes. Apply Ave 18 first, then the rest of your routine.

How long does a bottle last?

About 6-8 weeks with twice-daily use on face and neck.

What if it doesn't work for me?

You have 60 days. Email us and we'll refund you.

Can I really use it on my neck?

Yes. It's made for face and neck together.

New customer offer

20% off your first bottle

Free shipping · 60-day money-back guarantee

Try it risk-free

This page is from Ave 18. Statements describe cosmetic effects on the look and feel of skin. Individual results vary. Ave 18 is not intended to diagnose, treat, cure or prevent any disease.